Prime Hydration LLC’s demand that soccer superstar Lionel Messi attend a settlement conference in a trade dress lawsuit over ...

Here's why the drink is being pulled from shelves, and why people love to hate it so much. Here's why Prime is being pulled from shelves. Logan launched Prime Hydration in 2022 alongside Olajide ...

WWE 2K25 will include the Prime Hydration Station and its individual drink bottles as interactive weapons, according to a report based on a session with a preview build of the upcoming wrestling game.

Prime Hydration, a company where YouTube star turned boxer Logan Paul is a minority owner, signed a contract with Durant back in July and released a limited-edition bottle of the popular drink.

Paul and KSI, the founders of PRIME, were then reported on social media to have offered their help to those tackling fires by donating more than $60,000-worth of the hydration drink to the LAFP.