In an industry where timing is everything, BP made the right bet at the wrong time,” says one professor who has studied its strategy.
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
UNIDENTIFIED NARRATOR: Beyond petroleum, BP. RASCOE: This BP, or British Petroleum, ad aired in 2005. That was when oil companies were coming under attack for everything from oil spills to global ...