For Destanee Aiava, who doesn't have a clothing sponsor, her on-court styles were completely up to her. And she chose to pay ...

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

When Frances Tiafoe steps onto the Australian Open court for his first match of the 2025 tournament, there will be no mistaking his kit change.

Previously sponsored by Lacoste, the Russian player had been without an apparel sponsor for about a year before unveiling her new kit.

8, 2018, in New York. (AP Photo/Julio Cortez, File) Paula Badosa of Spain throws some clothing into the crowd after defeating Wang Xinyu of China in their first round match at the Australian Open ...

Nike Tennis wins big at the 2025 Australian Open with champions Madison Keys and Jannik Sinner and finalist Aryna Sabalenka.

The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

Even in this world, the whole concept is a blast—fingers (and fully rendered clothes, unfortunately) be damned. You can see ...

The Australian Open is back for 2025, with the world's best players vying to take out one of tennis’ most coveted ... including on their clothes and via the broadcast. Previously, the 'neutral ...