This affinity towards in-app immediately changed the industry?s ad spend model. For example, Facebook went from virtually no mobile advertising revenue to earning 41 percent of their overall revenue ...

Examples include fake playable ads in mobile games that force the user to open the app store or company website and "confirmshaming" which is a tactic that makes the user feel guilty for refusing ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

We came across a long thesis on Applovin Corp (NASDAQ:APP) on ValueInvestorsClub by yxd0950. In this article we will summarize the bulls’ thesis on APP. The company’s shares were trading at $ ...