K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack with the beta release of its Firefly AI video model. And,

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was Generative Extend in Premiere Pro. That allows users to add extra seconds to existing footage. Now fully blown AI video generation is available, not within Premiere Pro, but in a new-look Adobe Firefly web app.