Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Led by Micah “Prestige” Blehm, Prestige Advertising and Auto Marketing Management are redefining digital marketing through ...

In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions ...

Get Instant Summarized Text (Gist) Bans on tobacco advertising, promotion, and sponsorship are linked to a 20% reduction in smoking prevalence and a 37% decrease in the risk of smoking uptake ...