Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

When it comes to building an audience, these emerging trends and tried-and-true strategies should be a part of your playbook.

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...