CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...

But for Gen Alpha, YouTube ads are a can't miss even when they are a can skip. According to a new study by Precise TV and ...

But have you ever realized just how often children see ads for kids’ meals by the time they start ordering them? As Afro-Latino lawmakers who each represent predominantly Black districts (and one of ...

An advertisement placing marijuana in the middle of a burst of red cherries and bright colors was the most appealing ad to kids in the study, Padon said. Another popular ad showed an attractive ...

A legal loophole is allowing marijuana ads to slip past regulations and land right in front of kids on social media, a new report shows. Although the federal Controlled Substances Act prohibits ...

Over the past year, he and his team have developed a platform that proactively disrupts ads designed to make kids crave junk food, play addictive online games, or adopt unhealthy perceptions of ...