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Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we see examples of corporate logos ...

increasing brand recognition. Others do it as a tribute to their hometown, to influence us subconsciously, or simply for fun. You may have noticed the hidden features of some logos in the past.

When companies set out to design logos to brand their products ... and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston Follow ...