Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

We know, for example, that B2B who that have become accustomed to ... A deliberate review of the 4Ps of marketing in the context of this temporary new normal is a helpful construct to ensure your ...

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...