A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Target continues to take some heat following its decision to rollback on diversity, equity and inclusion initiatives.

Community leaders in the Twin Cities are calling for a nationwide boycott of Target following its decision to end most of its diversity initiatives. The group held a press conference outside of Target's corporate headquarters in downtown Minneapolis on Jan.