The changes come just weeks after the coffee giant reversed its longstanding open-door policy. Starbucks plans to lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions,

Starbucks is planning to layoff 1,100 employees at the corporate level. The coffee chain is also slashing about 30% of its menu. CBS News MoneyWatch correspondent Kelly O'Grady has more on what's driving the changes.

The jobs cuts, which will affect about 7 percent of the chain’s non-retail staff, are part of its new chief executive’s plan to win back customers.