A man who once served as a high-ranking employee of NBC lamented his involvement in the very show that was instrumental to former President Trump's rise to fame.

The former chief marketing officer of NBC apologized to the country in a Wednesday op-ed for helping craft and sell "a false narrative" on "The Apprentice" that former President Trump was a "a super-successful businessman.

A former NBC marketing executive who promoted “The Apprentice” is issuing an apology to America, saying he “helped create a monster” by casting former President Trump, at the time a New York real estate developer,

Former NBC marketing executive John D. Miller recently shared his thoughts on Donald Trump‘s rise to fame through the reality show, The Apprentice. Miller explained that the show played a significant role in shaping the former president’s public image.

The man who led marketing for former President Donald Trump’s prominent reality show regrets selling what he calls an “illusion.” John D. Miller, the chief marketing officer at NBC and NBCUniversal during Trump’s time as host of “The Apprentice” and “The Celebrity Apprentice,

John D. Miller, a former NBC marketing executive who led the team that worked on The Apprentice, released a lengthy essay expressing his regret for his part in turning Donald Trump into a "household name" outside of New York City.

The former NBC employee in charge of marketing former President Donald Trump's reality TV show, "The Apprentice" (and its spinoff, "Celebrity Apprentice") recently published a mea culpa acknowledging his role in creating the "illusion" of success that led to Trump's political ascendancy.

To sell the show, we created the narrative that Trump was a super-successful businessman who lived like royalty,” wrote John D. Miller, the former NBC and NBCUniversal chief marketing officer. “That was the conceit of the show.