German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.

Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.

Adidas has officially announced their multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team.

Mercedes team principal Toto Wolff revealed a mark left by Lewis Hamilton on the team's F1 cars, which it will carry forward despite the seven-time world champi

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and limited-edition drops for the Mercedes-AMG Petronas F1 Team.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.