According to Variety, Mattel is officially working on a live-action film about its 1940s-era 3D stereoscopic toy in collaboration with Sony Pictures and Escape Artists (the folks behind The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon film).

Yes, it’s happening, the toy company Mattel behind Barbie and Hot Wheels, is developing a live-action feature film based on the stereoscopic image device View-Master. The film project is set up at Sony Pictures with Escape Artists producing.

Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment,

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and Escape Artists.

After finding tremendous success with Greta Gerwig’s Barbie, Mattel Films is partnering with Sony Pictures Entertainment and Escape Artists to pull the lever on a live-action View-Master movie inspired by the iconic toy.

Perhaps hoping to have the next Barbie on their hands, Mattel and Sony have reunited for a new toy feature. Live-Action View-Master Film in Development from Mattel Films and Sony

Mattel, the toy company behind brands (and movies) like Barbie and Masters of the Universe, is now looking into making a movie based on another of their signature products: View-Master. The durable kids toy has been on store shelves for decades.

Master" feature film with Sony Pictures Entertainment and Escape Artists based on the company's timeless 3-D image toy, the company announced on Wednesday. View-Master has entertained children and adults since its introduction in 1939.

Sony Pictures and Masters of the Universe producer Escape Artists are developing a live-action film based on another Mattel toy line: View-Master, the 3D image reel viewer that was first introduced in 1939.

Mattel Films will partner with Todd Black’s Escape Artists on the project that is set up at Sony Pictures. Described as a “four-quadrant family adventure film,” the feature is based on the stereoscopic viewing device that allows users to collect 3-D reels with thematic images.