A new sequence will appear in your project, since that’s what happens whenever you nest any clips. That new sequence will be named with the same name as the original clip you are generating the new media for, plus a timecode suffix to mark where the generative clip begins in that nested timeline.

AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed off at Adobe Max, some new tools made an appearance, i

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions. This was first brought to our attention by The Verge.

If you have an Adobe Premiere Pro or All Apps subscription you can sign up for the Adobe Premiere Pro (Beta) right now in the Apps panel on Creative Cloud, and then select the Beta tab at the top. Check out more options for video editing with our guide to the best video editing software.

Adobe products are favored by many creatives, so expect its innovative Firefly AI offering to have a big impact on making digital ads.

Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work.

For years tech companies have been showing off tools that use AI to create short video clips, but now a lot more people are going to get their hands on them. Why it matters: The ability to turn a photo or a prompt into several seconds of video opens up new creative avenues,