The Federal Trade Commission (FTC) is implementing its “click-to-cancel” rule, which will require sellers to make it as easy to cancel a subscription as it was to sign up.

“Too often, businesses make people jump through endless hoops just to cancel a subscription,” FTC Chair Lina Khan said in a statement. “The FTC’s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.”

Subscription providers will be required to inform customers what they're signing up for, obtain customer consent, and provide clear mechanisms to cancel.