Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

Tesla 'Summon' Feature Eyed by Traffic Safety Agency. A representative for Tesla could not be reached for comment. The Cybertruck has faced ongoing criticism since its

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

After the launch of the Cybertruck, Musk surprised many when he said that Tesla’s new electric pickup truck would have a solar roof option that would add 15 miles of range per day. A few years later, Tesla filed for a patent that showed the solar cells would be embedded inside the retractable tonneau cover.

Brand new inventory of the Cybertruck is already being marked down by well over $1,000 each after just one quarter of its entry AWD version having gone on sale.

Tesla (NASDAQ:TSLA) started offering discounts on new Cybertruck vehicles that are sitting in its inventory this week, according to inventory listings. The electric vehicle maker is providing up to $1,

Tesla is offering price reductions of up to $2,600 on the Cybertruck for the first time.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,