Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...

She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...

Starbucks offers a wealth of cold drinks these days and it's easy to get overwhelmed. So, what's the flavor difference ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks, Dunkin', McDonald's, and other chains have some seriously unhealthy coffee drinks on their menus that are packed ...

USA Today has released its list of the 10 best coffee chains in America, and Kaldi’s Coffee took the number one spot this ...

Laredo's coffee community is keeping caffeine flowing safely during the water crisis after Starbucks and Dunkin' temporarily ...