Starbucks has been in the midst of a rebrand over the past year as the global coffee chain rolls out various changes to its stores and customer experience. The latest confirmed change might worry ...
Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.