Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.
Why is Starbucks making big cuts to its menu?
HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the customer experience by reducing wait times prompted by overly complicated drink orders.
In its most recent earnings report, released on Jan. 28, Starbucks revealed that its comparable store sales in the U.S.
Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
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