Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

Beyoncé legal battle for trademark rights to the name Blue Ivy has finally come to an end and now they can file to protect their daughter's name

After 12 years of legal back and forth, Beyoncé has finally been given the green light to trademark her daughter Blue Ivy's name.

Beyoncé paid homage to her 12-year-old daughter, Blue Ivy, in the sweetest way during a recent performance. While headlining the halftime show at the Christmas Day matchup between the Baltimore Ravens and Houston Texans, Beyoncé surprised the crowd when she brought her daughter on the field for “Texas Hold ‘Em."