Voice actor Ashly Burch responded to an internal Sony tech demo featuring a generative-AI controlled version of the hero she plays in the Horizon Zero Dawn games, Aloy, saying it’s exactly why she and other game performers are currently on strike. “I am worried for this art form,” she told fans in a new TikTok video.

Horizon actor Ashly Burch has addressed the AI Aloy video that leaked online last week, using it to call attention to the demands of striking voice actors. Last week, The Verge reported on the emergence of an internal Sony video showing off tech that uses Aloy from the Horizon series to demonstrate AI-powered characters.

Ashly Burch, the award-winning voice and performance actor behind Horizon Zero Dawn ’s Aloy — one of the most prominent characters on PlayStation today — has some news and some very strong thoughts about the leaked Sony experiment that saw her character voiced and performed by AI technology instead of her or any other human being.

On 15 March, 2025, actress Ashly Burch – who plays Aloy in the Horizon franchise – posted a video statement on the leaked AI footage, emphasising that she was told that her performance was not used to create the AI model. She also reflected that she was “worried about this art form.”

Horizon franchise lead voice actor Ashly Burch responds to the Aloy AI chat bot reveal and its role in the ongoing SAG-AFTRA strike.

Earlier this week, a video of an AI-powered version of Horizon's Aloy leaked online. Ashly Burch, the actor behind Aloy, has shared her thoughts on the whole situation and noted that it worries her. Guerilla confirmed that AI Aloy isn't something that's "actively" in development,

She made it clear that the AI-powered Aloy didn’t use any of her actual work. The developers at Guerrilla, who make the ‘Horizon’ games, even reached out to assure her of th